PRISM in Action: Rapid Data Insights for Hotel and Leisure Success

What if you could transform complex data into clear business insights, even when facing tight deadlines?

When a consultancy specializing in the hotel and leisure industry needed urgent help delivering analysis for their key client, they found that Square Goose's PRISM approach was adaptable enough to meet their immediate needs, whilst still delivering exceptional quality.

The Challenge: Insights Under Pressure

Our client faced a pressing deadline.

They needed to provide their client with comprehensive data analysis that would reveal:

• How their offerings compared to competitors on price, quality, and service

• Patterns in occupancy rates that could inform strategic decisions

• A clean, structured data source they could reference for future reporting

With the clock ticking, they needed a partner who could quickly understand their requirements and deliver actionable insights without sacrificing quality.

DISCOVER: Rapid Understanding

The DISCOVER phase of our PRISM method typically involves in-depth discussions and detailed exploration.

In this case, we adapted our approach to fit the urgent timeline:

• We conducted a focused initial call to quickly identify their key questions and requirements

• We pinpointed exactly what data would be needed to deliver meaningful insights

• We established clear deliverables that would provide immediate value to their client

This streamlined discovery process allowed us to gather essential information efficiently, demonstrating that understanding doesn't always require lengthy timelines when you know exactly what questions to ask.

DEVELOP: Swift Solutions

With a clear understanding of the client's needs, we moved into high-gear development:

Efficient Data Preparation: We quickly cleaned and restructured the provided data, focusing on elements that would deliver the most immediate value.

Targeted Dashboard Creation: We developed three precisely-focused dashboards:

• A price point analysis comparing their offerings against competitors

• An occupancy rate visualization highlighting patterns and opportunities

• A clean data source table designed for ongoing reference

Each dashboard was built to answer specific business questions without unnecessary complexity, showing that valuable analysis doesn't need to be complicated.

E: Immediate Impact

The rapid delivery of these dashboards within just 36 hours had immediate benefits:

• Our client met their tight deadline, strengthening the relationship with their key client

• They gained clear insights into their competitive position and influenced key pricing and margin strategies ahead of the peak summer trading period

• Decision-makers could now spot patterns in occupancy rates that revealed new opportunities to drive further sales and margin improvements

• The structured data source provided a foundation for future analysis and reporting whenever they needed

This quick-turn project showed that our PRISM methodology can flex to meet urgent needs without compromising on quality.

By focusing on the most critical questions and delivering precisely what was needed, we helped our client succeed under pressure.

The Right Approach for Every Timeline

This case study highlights Square Goose's ability to adapt our PRISM methodology to different situations.

Whilst we believe in building deep partnerships, we also understand that sometimes you need answers quickly.

Our approach delivered:

• Rapid response to urgent business needs

• Clear, actionable dashboards focused on key business questions

• Quality insights delivered under tight deadlines

• A reliable foundation for ongoing analysis and decision-making

Whether you're facing an urgent deadline or looking for a long-term data partner, our approach will help you understand what matters most in your data.

Ready to see how we can help you get more from your data—on any timeline?

Reach out today at letstalk@squaregoose.co.uk